This is a sponsored post in partnership with Ulta Beauty and Her Campus Media. All words and opinions are my own

The beauty industry is taking over the world, and I'm totally here for it. But even more recently, it's taking over Virginia. And that my friends is some exciting news worth celebrating! Ulta Beauty opened it's doors to their new Chester, VA location the last week of September. So now beauty junkies alike have another spot to stop by when they need to stock up on the latest palettes, tools, lip liners, body care, self tanners, hair products, and more. I mean seriously, the list really could go on because Ulta has it all.

Personally, I love Ulta Beauty for a few different reasons. Their rewards and point system is amazing - you actually get points, which turns into money, which equals more great makeup to add to your collection. Every 100 points is equivalent to $3 so if you're like me and are always popping in for a quick pick me up, your points will add up fast!

They carry an excellent selection of brands, from drug store to luxury. Truly, they have essentially everything you could need all in one place. I love that Ulta Beauty has the option to shop around for some higher end items and then I can also head over to the other side of the store and pick up a product for under $10.

I love Ulta Beauty's coupons, beauty steals, and events they offer throughout the year. If you've never checked out their 21 Days of Beauty, start marking your calendars now. They have great finds during these events that are up to 50% off, which is killer! Ulta Beauty frequently offers BOGO sales and deals, and if you get their mailings or emails, they always send out coupons to use.

During my recent trip in to Ulta Beauty, I picked up some of the newer launches from Tarte and Dose of Colors in addition to some old faithful products that I can't live without, like the All Nighter Setting Spray by Urban Decay. If you're in the Chester area make sure to stop by the newest location and get your shop on!